Facebook is one of the best social media platforms for marketing, and it’s really easy to use. Facebook is a part of our daily lives, so it makes sense for your marketing plan. With 2.85 Billion active users on Facebook, it’s one of the best ways to reach people who could be potential customers.
So if you are new to Facebook marketing or just want a few tips for boosting engagement, this post is just for you!
We’ll cover 10 of the best Facebook marketing tips that will help your posts get more likes, shares, and comments. We’ll also look at how to measure your Facebook campaigns and ensure they’re successful.
10 Facebook Marketing Tips for Beginners
1. Update your Facebook business page regularly
Keeping your Facebook business page up-to-date will help you build a better reputation. It can also help you build and maintain relationships with your customers. Post new content regularly as well to keep your fans engaged.
People like to feel engaged with a brand or business, so regular updates give them the illusion that there’s an active community on Facebook.
2. Interact with your customers
Interacting with your customers on social media is a great way to get feedback and comments. It also helps you to create brand advocates and help spread brand awareness.
If you have someone managing your page, encourage them to interact regularly. This can help build relationships and trust with your audience.
3. Post visual content
According to Facebook themselves, posts with images get a whopping 30% more engagement than those without.
Images can help grab a user’s attention and increase your post’s reach. If you don’t have time to create your own visual content, look for stock photos or use a free tool like Canva.
4. Create a Facebook event
Creating a Facebook event will help drive traffic to your website and boost engagement. If you have an upcoming event or sale, make sure that you create a Facebook event.
5. Have a clear call-to-action
Your Facebook posts should have a clear call-to-action (CTA). This helps drive your audience towards your website or another platform, such as Instagram or Twitter. For example, if you’re running a sale, include “Visit our website for details” in the CTA of your Facebook post. Make it clear what people need to do next.
6. Run a contest
Contests and giveaways are great ways to drive engagement on social media. They can also help increase brand awareness, drive traffic to your website, and boost sales. When running a contest, make sure that it is easy for participants to enter by providing details of how they can get involved. You might need to ask them a question or share something with them for them to enter the contest or giveaway.
7. Go live on Facebook
Live videos are very popular on Facebook, as they get engagement. They can also be a great way to market your business and interact with your customers. Live videos can help you reach out to more people.
8. Use Facebook ads
With over 2.85 Billion active users on Facebook, it’s easier than ever to market your business via ads. Facebook offers a wide range of different ad types and formats depending on the goals you want to reach. You can also use Facebook Insights to help target your audience.
9. Post at the right time
The right time to post on Facebook is a hot topic. You’ll hear mixed opinions on this, and it’s worth testing. With that said, we recommend posting during peak hours. Decide what hours work best for your audience.
10. Measure with Facebook Insights
Facebook Insights is a great way to track the success of your Facebook campaign. You can use it to help you understand what content works best and who is interacting with your channel. It will also help you improve ads and posts in the future.
We hope that these 10 Facebook Marketing tips for beginners were useful and will help you get the most out of your Facebook marketing campaign.
We would love to hear if you have other tips, so please leave them in the comments below.