You can use UTMs (Urchin Tracking Modules) to track where website traffic comes from if users click on a link to this URL and see where it comes from.
Using this text, marketers can attribute the success of a campaign to particular pieces of content by matching it to the webpage this URL links to.
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Here is an example: utm_campaign=50OFF
Here is an example: utm_source=Facebook
Here is an example: utm_source=Facebook
Here is an example: utm_content=content-end or utm_content=sidebar-ad
Here is an example: utm_term=website+development