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AI Visibility Audit

An AI visibility audit measures how often and how accurately answer engines mention your brand. Meek Media's audit tests 30+ buyer prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews, benchmarks you against competitors, reviews technical AI-crawler readiness, and delivers a prioritized roadmap in 10 business days for $1,500–$3,000.

Before you spend on AI search, measure where you stand. The AI Visibility Audit samples your buyers' real questions across every major answer engine, measures your share of voice against named competitors, inspects your site's AI-crawler readiness and extractability, and maps the off-site sources engines use to describe your category. You get a baseline scorecard and a prioritized 90-day roadmap — useful whether you hire us to execute or not.

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$1.5K–$3K one-time · Founded 2017 · 300+ clients served

What You Get

What our AI Visibility Audit include

Share-of-Voice Baseline

30+ buyer prompts sampled 3–5x across ChatGPT, Perplexity, Gemini, and AI Overviews: mention rate, citation rate, position, and sentiment vs up to 5 competitors.

Brand Accuracy Review

Every factual claim engines make about you — pricing, features, positioning — checked for accuracy, with likely source documents identified for anything wrong.

AI-Crawler Readiness Check

robots.txt bot-by-bot review (stale rules often block citation bots), render tests, speed against AI fetch timeouts, llms.txt, and header signals.

Extractability Scoring

Your top 20 pages scored on answer capsules, heading structure, evidence density, and tables — the on-page formats measured to drive citations.

Source Landscape Map

Which domains engines actually cite for your category — review platforms, listicles, communities, media — and where you are missing from that landscape.

90-Day Roadmap

Prioritized actions with expected impact and effort, executable by your team or ours. Plus a 60-minute walkthrough call with the strategist who ran the audit.

What is an AI visibility audit?

An AI visibility audit is a structured measurement of how AI answer engines represent your brand: whether you are mentioned for your category's buyer questions, how often, in what position, how accurately, and compared to which competitors. It combines prompt sampling (repeated, because LLM answers vary between runs), technical inspection of your site's readiness for AI crawlers, content extractability scoring, and a map of the third-party sources engines rely on for your category. The output is a baseline you can track and a prioritized plan — the AEO equivalent of an SEO audit, for the surfaces a traditional audit never looks at.

A common mistake is auditing only branded prompts ('what is [your company]') instead of category prompts a buyer with no brand awareness would actually type, which misses the visibility gap that matters most. A practical rule: build the prompt library from real sales-call language and support tickets, not assumptions about how customers search, since that phrasing rarely matches what marketers expect.

What does the audit deliver and how long does it take?

Delivery takes 10 business days. You receive: a share-of-voice scorecard across ChatGPT, Perplexity, Gemini, and Google AI Overviews versus up to five competitors; a brand-accuracy log flagging incorrect AI claims about you with probable sources; a technical readiness report covering robots.txt bot policy, rendering, speed, and agent-layer files; extractability scores for your 20 most important pages; a category source map; and a 90-day roadmap ranked by impact and effort. A 60-minute walkthrough call with the strategist who ran it is included, and the raw prompt data is yours to keep as a baseline.

A practical decision rule for interpreting results: don't react to a single audit snapshot as if it were stable, since AI citations swing 40 to 60 percent month to month even without any site changes. Treat the first audit strictly as a baseline for comparison, and schedule a re-audit at a fixed interval — 90 days is typical — rather than checking sporadically.

Why should I audit AI visibility before investing in AEO?

Because the right strategy depends entirely on your starting point, and it is rarely what brands assume. Some discover their robots.txt blocks OAI-SearchBot and they are invisible to ChatGPT for a one-line reason. Others are well cited on Perplexity but absent from ChatGPT, which calls for a different playbook. Others are mentioned — but described with a competitor's pricing. AI citations also fluctuate 40–60% month to month, so without a properly sampled baseline you cannot tell whether later changes came from your investment or from noise. The audit turns AEO from guesswork into a measured program.

A common mistake is skipping the technical readiness check because a site already ranks well on Google, assuming AI crawler access follows automatically. A practical test: check robots.txt directly for OAI-SearchBot, PerplexityBot, and Claude-SearchBot rules before anything else, since a single stale disallow entry written years before these bots existed can make a site invisible to an AI engine on its own.

At a Glance

Key facts about this service

Delivered in 10 business days

30+ prompts × 4 engines × 3–5 samples

Up to 5 competitors benchmarked

Fee credited toward AEO program

How much do our AI Visibility Audit cost?

$1.5K–$3K one-time

Fixed, deliverable-based pricing — no hourly billing surprises. Every engagement starts with a free consultation where we scope the work and show you the expected return before you commit.

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FAQ

Frequently asked questions about AI Visibility Audit

How much does an AI visibility audit cost?

$1,500 for a single brand across 30 prompts and four engines; up to $3,000 for larger prompt sets, more competitors, or multiple product lines. If you start an AEO program within 30 days, the audit fee is credited.

Which AI engines does the audit cover?

ChatGPT (with search), Perplexity, Google Gemini, and Google AI Overviews by default. Claude and Microsoft Copilot can be added for audiences that use them.

Can my team execute the roadmap ourselves?

Yes — the roadmap is written for execution by any competent marketing or dev team, with specific actions rather than vague recommendations. Many clients run it in-house and re-audit in 90 days.

Why sample each prompt multiple times?

LLM outputs are non-deterministic — the same prompt can name different brands on different runs. Sampling each prompt 3–5 times per engine turns anecdotes into a reliable mention rate.

Do you need access to our analytics or site?

Not required — the audit works from the outside, like the engines themselves. Read-only analytics access optionally adds an AI-referral traffic baseline to the report.