How does SEO work in South Korea?
South Korea is unusual among major markets in that Naver, not Google, holds the largest share of search, commanding around 55% versus Google's roughly 35%, so optimization must account for Naver's own ranking system, including Naver Blog, Naver Place, and Knowledge iN content, alongside standard Google SEO. Nearly all commercial search happens in Korean, with "seo 대행" carrying a genuine, comparatively low SEO difficulty score around 9, a more approachable target than most other Asian markets. Most businesses use .co.kr domains. Coupang, South Korea's dominant marketplace, competes hard against organic ecommerce listings across nearly every retail category. Naver Place and Kakao Map are essential local directories alongside Google Business Profile for reaching both search platforms' users. PIPA governs data handling and consent across every commercial website operating in the country.