How does SEO work in Japan?
Japan's search landscape is unusual: Yahoo! Japan still holds a meaningful share of searches, but its results are powered by Google's algorithm, so practically all Japanese SEO work optimizes for Google's ranking factors regardless of which interface a searcher uses to browse results. Nearly all commercial search happens in Japanese, and "seo 対策" (SEO measures), with a genuine SEO difficulty score around 27, is the standard local phrase, far more representative than English equivalents that see minimal use. Most businesses use .jp or co.jp domains. Rakuten remains a dominant force competing with organic ecommerce listings across nearly every retail category in Japan. Tabelog is a leading directory for food and hospitality, alongside Google Business Profile for other sectors. Japan's APPI governs personal data handling and consent across all commercial websites.