# Case Study: Brand Cited by ChatGPT in 90 Days with GEO | Meek Media

URL: https://meek.media/case-studies/geo-ai-citations

> How Meek Media's Generative Engine Optimization (GEO) strategy got a legal tech startup cited by ChatGPT, Perplexity, and Google AI Overviews for 25+ queries in 90 days.

GEO Optimization

Legal / Technology

## GEO Strategy: Brand Cited by ChatGPT in 90 Days

A legal tech startup was invisible in AI search results. Within 90 days of our GEO strategy, they were being cited by ChatGPT, Perplexity, and Google AI Overviews for 25+ industry queries.

25+

AI citation queries

across platforms

40%

Increase in citations

within 90 days

3x

Referral traffic

from AI platforms

#1

AI Overview position

for 8 key queries

### The Problem

Despite having strong traditional SEO rankings, the client noticed traffic declining as users shifted to AI-powered search. When users asked ChatGPT or Perplexity about legal tech solutions, competitors were cited but the client was invisible.

### What We Did

We implemented a comprehensive GEO strategy: (1) Restructured existing content with "answer-first" formatting and statistical evidence, (2) Published original research reports with proprietary data, (3) Built authority signals through expert quotes and academic citations, (4) Implemented full schema markup (Organization, FAQPage, Article), and (5) Created comparison and definitive guide content targeting AI citation patterns.

When our biggest prospect said "ChatGPT recommended you," we knew GEO was the future of marketing.

CEO & Co-founder, Legal Tech Startup

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